TOCO Diabetes Public Service Announcement for St. Lucia

THEY OFTEN CRY OUTREACH - TOCO

Video by: Good Eye Video

In response to the diabetes crisis in St. Lucia, Taj Weekes and TOCO created this public service announcement in partnership with Good Eye Video, to bring greater awareness to the rapidly rising rate of diabetes in St. Lucia. During the first week in November, International Diabetes Awareness month, TOCO will travel to St. Lucia to launch the "Sneakers Not Wheelchairs" campaign through TOCO HEALTH with donations of 2,700 blood glucose meters, testing strips and educational materials.

Currently, St. Lucia has the highest rate of diabetes per capita in the world and an average of two amputations per week on adults and children as young as two years old. With a population of only 160,000, the country is in dire need of outside intervention to staunch the rapidly rising rate of diabetes and diabetes-related illnesses, which is literally crippling the population.